How a project that delivers on time, on budget, and within scope can be a failure for the business
The year is 2000. In a daring move, General Motors decides to revitalize its brand with a concept vehicle. Initial market response to the bold new look of the Pontiac Aztec was very positive. It was the “Most Appealing Entry Sport Utility Vehicle” according to JD Powers. Customers gave the Aztec among the highest satisfaction … Read more